Meet Linda Lundgren, a talented food stylist from Sweden. She focuses on food photography and has already worked with such companies as McDonalds, Yoggi, Electrolux and Ikea.
Recently Linda has created a series of ads for Hemköp (Scandinavian supermarket) in which she arranged food by color. The result is amazing – her arrangements look both beautiful and seductive. However, the campaign gets a bit boring as the food forms the same big water-drop shape in each and every ad. For example, yellow food could form a banana, and I believe it would have made the overall campaign much stronger.